
Communication involves speaking and writing through which we reveal ourselves to the world. About our potential, wealth or poverty deep within us. Communication can either make us prosperous or miserable. Good articulate and structured communication can catapult an individual high a career ladder as was the case with President Barrack Obama that revealed him to the world in 2004 and made him ascend to presidency in 2008. This shows how prosperity in personal branding and the need of designing a thought process can really make us acceptable and loved by a diverse group of people.
The Minto Pyramid Principle has helped me to appreciate the essence of structured communication. It emphasizes on producing a good draft in a short time from a complex source. It captures every detail and allows for a proper top-down representation and summary of information. It explores on the use of magic number 7 with either 5 points or 9 points for comprehension and easier summary.
In most cases, the rule of 3 has been on conventional use
as human minds easily conceive and recall it fast. Pyramid ideas start
conversation by thinking logically to present a message. It highlights a
logical writing and thinking for problem solving. This is a concept widely used
by top executive in communicating their ideas as it is logical and
argumentative manner.
The Pyramid structure involves grouping to clarify and
simplify a problem. The presentation starts with a conclusion, a top-down
thinking structure by executives who want to drive an idea first in a
presentation. The main point is followed by other smaller ideas to justify it.
In this mode of presentation, executive’s attention will be drawn to the idea
as justification follows. It also saves the time for most executives as they
always have a short attention span due to several engagements they must think
through. Therefore, by highlighting recommendations and logic ideas first, it
allows them to focus their energy on the areas of interest.
Minto Pyramid structure emphasizes on starting with the
solution and coherence to support the argument and with the evidence at the
bottom. The Pyramid Principle is not only valuable for communicating with
executives but also effective in communicating with anyone whom you wish to
persuade with logical argument.
As an entrepreneur, I would use structure to communicate
with prospective investors or board members. It also relates to organizational
leaders who can use it with their peers to communicate about a project to
stakeholders about any proposals and progress.
In conclusion, a structured communication process starts
with thought processing, by thinking through the intended message and how it
will be received. The delivery process to the recipient could be words, actions
or signals. The receiving process should be clear enough for the intended
recipient to understand. By getting all the three processes right, it leads to
effective communication. I believe from my own point of view, the corporate
gates with this course on effective and structured communication.
Great work. Very informative
ReplyDeleteThanks Victor.
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